BACKGROUND

Craig Williams coaches businesses of all sizes in many areas of sales growth, marketing strategy and organisational culture.  He also writes, presents and trains on issues of business process, employee selection & retention, sales force sizing and leadership. 

Craig says "..business is about profit and soul".  A mantra with profound relevance to owners, shareholders, employees, customers and the local community.  "Ignore the subtlety of this simple credo and risk comfortable chaos and far too many missed opportunities.  In this enlightened and socially responsible world the rewards go to businesses which continually improve and demonstrate authenticity."

Craig has held senior roles in a number of multinational companies known for significant investment in winning sales teams and innovative marketing strategy. Firms such as GlaxoSmithKline, Roche, Fisons, Syntex and the well respected Australian skincare company Ego Pharmaceuticals.

Recently Craig helped a company double total sales revenue to almost $60M.  This was largely due to a restructure of the sales team, clearer focus on commercial opportunities and better implementation of marketing strategies.  He also helped steer the organisation to achieve an award for having the most culturally evolved and business savvy team in the industry, by a wide margin.

Craig has a Masters in Business Administration, a Masters in E-Business, a Bachelors of Science, a Bachelors of Arts with Honours, a Certificate in Heath Economics and is a Fellow of the Australian Marketing Institute.

Craig also specialises in the design and proper use of Customer Relationship Management (CRM) systems, Sales Force Automation (SFA) tools and eBusiness strategy. 

Craig lives and works in Melbourne Australia.

Craig's contact details are: 

Example of one of Craig's CRM & Change Management WorkShops

Craig's Forthcoming Publication: The Fly Factors